American Motors Ads
American Motors story told thru their wonderful creative marketing department! American Motors didn't have the bankroll of other auto manufacturers. So they had to come up with some great shit to get customers attention. Really simple. If you ever get a chance to look at some of the wonderful 8mm and 16mm filmstrips that have been converted to VHS and CD format, you will see what I mean. But getting the message across as to why YOU should buy a American Motors vehicle was not always easy. And it was downright competitive and dog eat dog in many markets, and with different models AMC would try to gain market share. So some of these American took a different approach, and used humor. People remember humor. How many of you remember the best Super Bowl Ads from last year? Yes, AMC was that far ahead of it's time with advertising.
I have many people ask me why the hell do I have files on my website like dealerships. I strongly believe then, back when my dad worked for AMC for 18 years as those dealerships, and NOW, that each dealership has a story to tell. I believe while everyone is busy restoring or collecting their American motors vehicles, they forget American Motors LEGACY, and where THAT car came from. The dealership. But to sell cars American Motors had to get your ass into the dealership. And by this, they used their small budget and advertising department to crank out some awesome ads that would get your attention. And other potential buyers who would then wander into a dealership to see the 'NOW CARS' from AMC.
As with many files on my website, I am extremely proud to try to attempt to tell this side of the story of American Motors history. And it is FREE. I hope you learn something. As long as I have been in this hobby I learn something daily.
I hope also that those people just now coming into the hobby, and those that will 'discover' American Motors in the future realize just what we lost when American Motors was gone suddenly in 1987. And later Plymouth. And Oldsmobile. Proud marques we grew up with are now just a part of American automotive history.
So on that note, I will try to tell AMC's story thru their great ads.
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1952 Nash Rambler Bill Stern's Wife Takes It Away
1967 Rebel Mariner Launching, San Francisco
1967 Rebel Westerner DriveAway, Detroit
1968 Javelin "Bronco Buster" (Mustang/rare billboard)
1968 Javelin Roberts Rambler Oakland, California
1968 Javelin With Blower "some people"
1968 Rambler Javelin PTY Motors, Australia!
1968 Playboy Playmate Of The Year Victoria Vetri (Angela Dorian) Pink AMX
1968 AMX Posters & Models Offer (Americana Magazine)
1968 AMX "It Takes More Than Money To Get One"
1968 AMX "It Takes More Than Money To Get One" (whole ad)
1968 AMX Will Be Sold As Democratically As Possible
1968 AMX Craig Breedlove Took A Long Ride
1968 AMX Gil Ashcom Rambler, Berkley, California
1968 AMX Avenue Rambler, San Francisco, California
1969 Rebel Raider "300 produced NY/NJ market"
1969 Rebel Raider "DriveAway Promotion" (rare!)
1969 SS/AMX Performance Clinic, San Jose Mercury News
1969 Hurst SC/Rambler "A Rambler That Does 1/4 mile in 14.3"
1969 Champion Spark Plug Craig Breedlove
1969 1/2 MOD Big Bad Javelin, Avenue Rambler, California
1969 Big Bad Javelin Chicago Auto Show Display (really rare!)
1969 Jan Salesmen Notice/Release Big Bad Colors
1970 Sears DieHard Battery Trans Am Javelin
1970 Trans Am Javelin AD "A Javelin For Track, One For The Road"
1970 AMX "A sports Car For Price Of A Sporty Car"
1970 Mark Donohue Puts his Mark on Javelin
1970 Javelin SST Cornelius Rambler, California
1970 Rebel Machine Press
Kit
*I sell these starting
December 2006*
1970 Rebel Machine "Introducing The Rebel Machine" (2 page)
1972 Gremlin 304V8 "With Heart of Javelin" ad
1972 Gremlin V8 "It Takes Something Pretty Strong To Make People Trade Volkswagen"
1972 Hornet "Tough Little Car" Ad
1972 Javelin "Introducing The Pierre Cardin Javelin"
1973 Hurst Gremlin Rescue Gremlin
1973 AMX "Its Nice To Know You Are Driving A Winner"
1973 Javelin Trans Am Victory Edition
1975 French Stereo Company Pacer Ad
1976 Randall AMC Dealership Pacer
1977 Hornet AMX "sting like a bee"
1982 Concord/Eagle Griffith Convertible
lots more to come!
