American Motors Ads

Also see AMC DEALERSHIPS file; Wells, Rich & Green of New York came up with some of the most memorable, innovative, creative ads in AMC's history. American Motors didn't have the bankroll of other auto manufacturers. So they had to come up with some great stuff to get customers attention. Stuff YOU WOULD REMEMBER.  If you ever get a chance to look at some of the wonderful 8mm and 16mm filmstrips that have been converted to VHS and CD format, you will see what I mean. However! This file is dedicated to their PRINT MEDIA ads. But getting the message across as to why YOU should buy a American Motors vehicle was not always easy. And it was downright competitive and dog eat dog in many markets, and with different models AMC would try to gain market share. So some of these American took a different approach, and used humor. People remember humor. How many of you remember the best Super Bowl Ads from last year? Yes, AMC was that far ahead of it's time with advertising.

As with many files on my website, I am extremely proud to try to attempt to tell this side of the story of American Motors history. And it is FREE. I hope you learn something. As long as I have been in this hobby I learn something daily.

I hope also that those people just now coming into the hobby, and those that will 'discover' American Motors in the future realize just what we lost when American Motors  was gone suddenly in 1987. And later Plymouth. And Oldsmobile. Proud marques we grew up with are now just a part of American automotive history. So enjoy the ride with American Motors ads. Don't be surprised if you laugh out loud, or see a double meaning, or suddenly realize that this ad was copied by another automaker DECADES LATER after AMC was gone (like Honda using 'the human race' ad!)

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1907 Rambler

1952 Nash Rambler Bill Stern's Wife Takes It Away

1962/3 Rambulance Ambulance

1963/64 "The Only Race We Care About Is Human Race

1966 Rambler Steakhouse!

1966 Marlin ad

1967 Rebel Mariner Launching, San Francisco

1967 Rebel Westerner DriveAway, Detroit

1968 Javelin Cragar Mags

1968 Grant Industries Speed Spectacular Javelin

1968 Javelin "Bronco Buster" (Mustang/rare billboard)

1968 Javelin Roberts Rambler Oakland, California

1968 Javelin Getting Kids Of The Street

1968 Test Drag a Javelin

1968 Trans Am We Almost Came In First

1968 Javelin With Blower "some people"

1968 Rambler Javelin PTY Motors, Australia!

1968 Playboy Playmate Of The Year Victoria Vetri (Angela Dorian) Pink AMX

1968 AMX Posters & Models Offer (Americana Magazine)

1968 AMX "It Takes More Than Money To Get One"

1968 AMX "It Takes More Than Money To Get One" (whole ad/diff car)

1968 AMX Will Be Sold As Democratically As Possible

1968 AMX Craig Breedlove Took A Long Ride

1968 AMX Gil Ashcom Rambler, Berkley, California

1968 AMX Avenue Rambler, San Francisco, California

1969 Rebel Raider "300 produced NY/NJ market"

1969 Rebel Raider "DriveAway Promotion" (rare!)

1969 SS/AMX Performance Clinic, San Jose Mercury News

1969 Hurst SC/Rambler "A Rambler That Does 1/4 mile in 14.3"

1969 Champion Spark Plug Craig Breedlove

1969 MOD Javelin "Bad News"

1969 Big Bad Javelin

1969 1/2 MOD Big Bad Javelin, Avenue Rambler, California

1969 Big Bad Javelin Chicago Auto Show Display (really rare!)

1969 Jan Salesmen Notice/Release Big Bad Colors

1970 Sears DieHard Battery Trans Am Javelin

1970 Trans Am Javelin AD "A Javelin For Track, One For The Road"

1970 AMX "We Made It Bolder"

1970 AMX "A sports Car For Price Of A Sporty Car"

1970 Mark Donohue Puts his Mark on Javelin

1970 Javelin SST Cornelius Rambler, California

1970 Javelin SST Simonize

1970 Gremlin Uncle Sam

1970 Rebel Machine Press Kit
*If you would like this Machine Press Kit, $25 + Ship*

1970 Rebel Machine "Introducing The Rebel Machine" (2 page)

1971 Hornet Sportabout ad

1971 Javelin Goodyear Tires

1972 Gremlin 304V8 "With Heart of Javelin" ad

1972 Gremlin V8 "It Takes Something Pretty Strong To Make People Trade Volkswagen"

1972 Hornet "Tough Little Car" Ad

1972 Gucci Meets The Hornet Sportabout

1972 Javelin "Introducing The Pierre Cardin Javelin"

1973 Hurst Gremlin Rescue Gremlin

1973 AMX "Its Nice To Know You Are Driving A Winner"

1973 Javelin Trans Am Victory Edition

1975 French Stereo Company Pacer Ad

1976 Pacer Sundowner

1976 Randall AMC Dealership Pacer

1977 Hornet AMX "sting like a bee"

1978 Gremlin GT

1978 Concord AMX 

1979 AMX Flying Over Mountians

1980 Spirit w/Ronald McDonald

1982 Concord/Eagle Griffith Convertible

lots more to come!