American Motors Ads
Also see AMC DEALERSHIPS file; Wells, Rich & Green of New York came up with some of the most memorable, innovative, creative ads in AMC's history. American Motors didn't have the bankroll of other auto manufacturers. So they had to come up with some great stuff to get customers attention. Stuff YOU WOULD REMEMBER. If you ever get a chance to look at some of the wonderful 8mm and 16mm filmstrips that have been converted to VHS and CD format, you will see what I mean. However! This file is dedicated to their PRINT MEDIA ads. But getting the message across as to why YOU should buy a American Motors vehicle was not always easy. And it was downright competitive and dog eat dog in many markets, and with different models AMC would try to gain market share. So some of these American took a different approach, and used humor. People remember humor. How many of you remember the best Super Bowl Ads from last year? Yes, AMC was that far ahead of it's time with advertising.
As with many files on my website, I am extremely proud to try to attempt to tell this side of the story of American Motors history. And it is FREE. I hope you learn something. As long as I have been in this hobby I learn something daily.
I hope also that those people just now coming into the hobby, and those that will 'discover' American Motors in the future realize just what we lost when American Motors was gone suddenly in 1987. And later Plymouth. And Oldsmobile. Proud marques we grew up with are now just a part of American automotive history. So enjoy the ride with American Motors ads. Don't be surprised if you laugh out loud, or see a double meaning, or suddenly realize that this ad was copied by another automaker DECADES LATER after AMC was gone (like Honda using 'the human race' ad!)
1952 Nash Rambler Bill Stern's Wife Takes It Away
1962/3 Rambulance Ambulance
1959 Rambler, McClains AMC Dealership, Paris, Texas
1963/64 "The Only Race We Care About Is Human Race
1966 Rambler Steakhouse!
1966 Marlin ad
1967 Rebel Mariner Launching, San Francisco
1967 Rebel Westerner DriveAway, Detroit
1967 Grant Industries Rebel Funny Car ad (rare)
1968: Nothing sells cars faster than a hot blonde in miniskirt and JAVELIN sash under bleachers.
I do not know the history of this particular ad.
1968 Javelin Cragar Mags
1968 Grant Industries Speed Spectacular Javelin
1968 Javelin "Bronco Buster" (Mustang/rare billboard)
1968 Javelin Roberts Rambler Oakland, California
1968 Javelin Getting Kids Of The Street
1968 Test Drag a Javelin
1968 Trans Am We Almost Came In First
1968 Javelin With Blower "some people"
1968 Rambler Javelin PTY Motors, Australia!
1968 Playboy Playmate Of The Year Victoria Vetri (Angela Dorian) Pink AMX
1968 AMX Posters & Models Offer (Americana Magazine)
1968 AMX "It Takes More Than Money To Get One"
1968 AMX "It Takes More Than Money To Get One" (whole ad/diff car)
1968 AMX Will Be Sold As Democratically As Possible
1968 AMX Craig Breedlove Took A Long Ride
1968 Special RR! Richmond Rambler Javelin, Staten Island, NY
1968 Javelin on showroom floor, Donato's AMC, Logansport, Indiana
1968 AMX Gil Ashcom Rambler, Berkley, California
1968 AMX Avenue Rambler, San Francisco, California
1969 Rebel Raider "300 produced NY/NJ market"
1969 Rebel Raider "DriveAway Promotion" (rare!)
1969 (released Aug 68) Hurst shifters ad
1969 Dick Steele AMC Reseda, California Clearance ads
1969 SS/AMX Performance Clinic, San Jose Mercury News
1969 Hurst SC/Rambler "A Rambler That Does 1/4 mile in 14.3"
1969 Champion Spark Plug Craig Breedlove
1969 MOD Javelin "Bad News"
1969 Big Bad Javelin
1969 1/2 MOD Big Bad Javelin, Avenue Rambler, California
1969 Big Bad Javelin Chicago Auto Show Display (really rare!)
1969 Jan Salesmen Notice/Release Big Bad Colors
1969 leaked press report on 69 MOD big bad colors
1969 Bill Clark Majestic Motors Big Bad colors ad
1970 Quaker State oil ad with AMX. No, I do not know what type grille that is.
1970 Sears DieHard Battery Trans Am Javelin
1970 Trans Am Javelin AD "A Javelin For Track, One For The Road"
1970 AMX "We Made It Bolder"
1970 AMX "A sports Car For Price Of A Sporty Car"
1970 Mark Donohue Puts his Mark on Javelin
1970 Javelin SST Cornelius Rambler, California
1970 Battan AMC ad, Chester, PA, note new Gremlin, Machine & Donohue
1970 Mark Donohue Javelin Special ad, East Bay Rambler, note mispelling of DonAhue
1970 Javelin SST Simonize
1970/71 Trans Am Javelins, McDowell Motors, Toronto, Canada
1970 Gremlin Uncle Sam
1970 Rebel Machine Press Kit
*If you would like this Machine Press Kit, I have some in stock, see AMC LITERATURE
1970 Rebel Machine "Introducing The Rebel Machine" (2 page)
1971 Hornet Sportabout ad
1971 Javelin Goodyear Tires
1971 SC/360 Hornet, Dick Holland AMC, the
changed ad was due to the SC/360 originally going
to be called Hustler Hornet.
1972 Gremlin 304V8 "With Heart of Javelin" ad
1972 Gremlin V8 "It Takes Something Pretty Strong To Make People Trade Volkswagen"
1972 XR-401 Randall Gremlin ad, from Randall AMC, Mesa, AZ
1972 Hornet "Tough Little Car" Ad
1972 Levi's Grelin Ad
(this one cracks me up, while this girl looks stoned out of mind, she has driven her new Levi's Edition Gremlin somehow into a bullring and cowboys are strrugling in background to contain Ferdinand who obviously pissed off at Bugs Bunny, will be charging this Gremlin soon, knowcking it over the wall, with stoned girl still in it)
1972 Gucci Meets The Hornet Sportabout
1972 Javelin "Introducing The Pierre Cardin Javelin"
1973 Hurst Gremlin Rescue Gremlin
1973 AMX "Its Nice To Know You Are Driving A Winner"
1973 Javelin Trans Am Victory Edition
1973 Miller's AMC, Glenholden, PA
1975 French Stereo Company Pacer Ad
1974 Gremlin Ad "I Have A Problem
(another ad that cracks me up. No woman sinve Bible's Eve has had a problem free relationship, and youtube is filled with crazy ass psycho women like SYBIL who will freak out at moment's notice. This one is having a quiet moment (for now) next to her beautiful Gremlin before she starts screaming, crying reading Twilight of 50 Shades of Porn)
1974 Gremlin now in stock ad, Ray Citte AMC, Roy, Utah
1976 Pacer Sundowner
1976 Randall AMC Dealership Pacer
1977 Hornet AMX "sting like a bee"
1978 Gremlin GT
1978 Concord AMX
1979 AMX Flying Over Mountians
1980 Spirit w/Ronald McDonald
1982 Concord/Eagle Griffith Convertible
lots more to come!