AMC
LITERature
=====NOS
LITERATURE======
1966
Ambassador Color catalog: This is the largest color catalog ever
produced size wise. For the 1966 Ambassador models including their sub models.
Loots of neat photos, I purposely scanned this back page to show some of the
neat options like factory tachometer, four speed with console. SOLD OUT
1968
Full line color catalog: My favorite year of AMC's color
catalogs, this NOS one has the dozens of wonderful photos of all your favorite
models including the FIRST YEAR JAVELIN; the LAST YEAR AMC CONVERTIBLE/The
Rebel; All Rambler models including wagons, 2dr and 4dr; also top of the line
Ambassadors including their sub models like SST, DPL. About 42 pages jammed with
Safety Features, Performance Selector, 5 year/50,000 mile warranty,
Specifications chart, huge Options list, and well, there are the photos. My
favorite is the centerfold, a two page spread of the Rebel convertible looking
inside the car from a behind view, simply stunning. Only 823 last year Rebel
convertibles were produced, and I have owned for 14 years the documented
heaviest optioned off the assembly line of those 832 with 38 options, it appears
on my website. SOLD OUT
1969 Full line color catalog: Ambassador, American, AMX, Rebel, Rambler
all sub models inc. SST, DPL, wagons, four doors. SOLD OUT
1970
Full line color catalog: A NOS (brand new) AMC color catalog.
This one shows all the models for 1970 except Gremlin, of which was released
April 1st, 1970, 3 months before the new 71 models would appear, and well into
the model year. The NEW Hornet is prominently featured and would be the model,
along with Gremlin, to carry AMC into the 70s. Also shown in full color are the
LAST YEAR two seat AMX, the LAST YEAR flat fendered Javelins, the LAST YEAR
Rebel, and of course the top of the line Ambassadors including all sub models
like SST's are featured. Tons of options, accessories too make this a great
addition for your collection, whether for reference or for display with your
classic eAMC at car shows and cruise nights. SOLD OUT.
1970
Full line color catalog
A significant year for American Motors, and this NOS color catalog. AMC was
struggling in sales, and had just bought Jeep from Willys, and was retooling
their plants for the new Gremlin and Hornet Series, discontinuing the Rebel line
and two seat AMX, and reshaping the Javelin and AMX for 71. But 70 was
significant for the introduction of the first year Hornet, which would carry AMC
thru the 70s, and the Gremlin, which was one of the best selling AMCs ever. The
Gremlin is NOT featured in this catalog as it was not introduced until April 1st
(yup, April Fools Day) 1970 towards the end of the model year. What this 42
highly illustrated catalog has is the ONLY YEAR REBEL MACHINE, ONLY YEAR TRANS
AM JAVELIN, Last year Rebel, FIRST YEAR Hornet, last year 'flat fendered
Javelins, LAST YEAR TWO SEAT AMX, and not to be forgotten is the Ambassador top
of the line! Tons of options, accessories and info for reference, and also great
to display with your classic AMC at car shows. SOLD OUT
1971 Full line color catalog: Ambasador, NEW AMX, Hornet, NEW Javelin,
Gremlin and FIRST YEAR Matador. All sub models inc. ONLY YEAR Hurst SC/360
Hornets. Sold out
1971
Full line color catalog: A 1971 color catalog featuring the
new AMC lineup in watercolors! This is the harder of the two 1971 color catalogs
to locate. All 1971 models are featured including the new first year restyled
AMX, new restyled Javelin, first full year Gremlin, only year Hurst SC/360
Hornet, first year Matador Series, and of course the Ambassador. Great to add to
your collection or for display with your classic AMC at car shows.
1972
Full line color catalog: AMC introduced in 72 what many
automakers did 10-20 years later, even now: the Buyer Protection Plan. It
covered all their vehicles with 12 month/12000 mile warrant, SOMETHING UNHEARD
OF IN 1972. This is a wonderful catalog full of 'uncluttered' photos, where the
photos are of the cars, not with scenes in the background! The Gremlin shows off
it's roof spoiler and length of roof sunroof! This is THE ONLY YEAR OF THE
HORNET RALLYE X shown in Canary Yellow! AMC brought in well known designers like
GUCCI to update some of the interiors on their vehicles with success; the Gucci
Hornet shows off it's stunning beige, red/green striped interior in a FULL PAGE.
A 'calm before the storm' Trans Am Red 72 Javelin lurks on yet another page;
open the next and there is 'the storm' a Jolly Green 72 AMX 401; the interior is
show on the opposite page with 4 speed with ultra rare console (I will buy all
these you have) Rally Pack, and dash with 8 track. The Matador two door in
silver with green vinyl top with 401 is shown, that is a very interesting photo.
Top of the line Ambassadors are also featured in color, one 401 two door in
Hunter green, another SST in Sparkling Burgundy. yet another two door Brougham
in Cordoba Brown with 401V8; and a large photo of a 72 Ambassador SST station
wagon that looks identical to my own 72 SST wagon is shown, other wagons and
four doors are also featured, large specifications chart, options, performance
bank, engines, trans, axles, tires and a color availability chart round this
out. Bet you did not know the Gucci Hornets would only come in one of four
colors! A wonderful addition for your collection, for reference, or to display
with your classic AMC at car shows
1973
Full line color catalog: A NOS original 1973 AMC color catalog. A
very significant catalog for your personal collection, and a very significant
year for AMC: FIRST YEAR of new Hornet Hatchbacks; Gucci package and Levis
packages for Gremlins and Hornets are featured; LAST YEAR for Matador two doors
this body style; Of course the AMX and Javelin, and in a two page spread a
silver Javelin and plum AMX are shown at a racetrack. The problem? Look
closely.. The AMX has Rebel Machine rims (known as 15" styled road rims,
these WERE available on any 70-72 AMX, Javelin, Matador or Ambassador), the AMX
has only the upper portion of the rear bumper blacked out, the whole tailight
panel was supposed to be blacked out indicating Go Pack, the car sports 70-72 hi
back buckets, the Javelin has clear turns, which never made it to production.
The AMX *is* a 72, the tail panel was airbrushed in, a common practise with aMC
as shown in other catalogs. This catalog also has a NOS PAINT CHIP CHART with
all your favorite 73 colors inside the back page, and shows what color was
available on what, such as the Gucci Hornet was only available in Snow White,
Grasshopper Green, Fairway Green, TallyHo Green, Pewter Silver and Fawn Beige.
Tons of accessories and options are listed, tire specs, engine specs, trans/eng
combos and so on, a nice piece for your collection or to display with your
classic AMC or for reference historical purposes.
1974
Full line color catalog: A historical year for American Motors.
This was THE LAST YEAR for the Ambassador, the LAST YEAR for the AMX (AMXs would
still be produced in Mexico by VAM under the Matador name, see my pix section)
the LAST YEAR for the Javelin, the FIRST YEAR for the new Matador coupes. This
significant year catalog shows in full blazing color Levi's Gremlin and Hornet,
Oleg Cassini Matadors, Ambassador Broughams, Hornet Sportabout Wagons, station
wagons, four doors, two doors, Gremlin V8s, Hornet hatchbacks including a
wonderful two page photo of a red Hornet hatchback identical to the James Bond
Man With The Golden Gun one, A striking white Javelin with gold sidestripe two
page photo, a three shot angle photo of a plum metallic AMX, tons of options,
accessories, original photos, a AMC Paint Chip chart in back, 74 Bravado vinyl
covered roofs chart, 43 pages chocked full of wonderful things
1975
Full line color catalog: Introducing the NEW PACER for 1975. This
has a very large four page foldout with many options, accessories, and photos of
AMCs all new Pacer for 1975. Also included in this 35+ page NOS color catalog is
all Matadors including the coupes, wagons, four doors, Broughams, X editions and
Oleg Cassini Editions, all Gremlins including Levi's Editions, X, and options
like a photo of a Gremlin with vinyl roof (bet you have never seen one); all
Hornet models including Sportabout, D/L, hatchbacks; a NOS original AMC Lustre
Guard paint chip chart is included, and also the 9 Bravado Grain vinyl covered
roof options, along with many specs, and of course, the great photos of the cars
themselves.
1975
Full line color catalog: NO PACER. Everything above EXCLUDING
the new Pacer Series. Add $3.00 ship. $9.00 SOLD OUT
1976 Full line color catalog: Gremlin, Hornet,
Matador, Pacer, including all their sub models like Brougham, Cassini, X, D/L
Editions. Add $3.00 ship. $9.00 SOLD OUT
1977
Full line color catalog. All your favorite model AMC vehicles for
model year 1977. A interesting year as this was the LAST YEAR of the Hornet,
which had carried AMC thru the 70s, including the top selling Gremlin, which is
also featured, this was the ONLY YEAR of the Hornet AMX, of which no one knows
how many were made (there is a 77 Hornet AMX Registry, se 'Registries' on my
site; the Pacer; this was THE FIRST YEAR FOR Pacer wagons, and there are photos
of those like the Yellow and Red ones; Vinyl roofs on Pacer, ever see one? There
is a photo of that option, tons of options like CB radios, aluminum wheels,
consoles, 'Hot Scotch' and "Levi's Editon" interiors along with the
fabulous Barcelona interior, compasses, air compressors, ski racks, fender
splash guards and of course a full color paint chip chart.
1978
Full line color catalog: Another significant year catalog for
American Motors: this is the FIRST YEAR of the NEW Concord; the LAST YEAR of the
Gremlin, the LAST YEAR of the Matador, including Barcelonas and ONLY YEAR of the
Barcelona four doors and wagons; the ONLY YEAR of the Concord AMX, the FIRST
YEAR of the Pacer with 304V8, the ONLY YEAR of the Gremlin GT make this one for
your collection as it is packed with photos, accessories list, options list,
paint chip chart
1979
Full line color catalog: A NOS color catalog for model year 1979
from AMC. THE LAST YEAR FOR A AMC V8 IN THEIR VEHICLES. This was THE FIRST YEAR
FOR THE SPIRIT, including the strange looking hybrid sedan, some call Kammback,
which looks like a 1/2 Gremlin, 1/2 Spirit. The LAST YEAR V8 AMX is shown in
it's full glory, as is the Pacer including the wagons, and the hot selling
Concord models. All sub models are shown like D/L. One of the most beautiful
stylish designs ever to roll out of Kenosha was the 73 Hornet hatchback. Later
it would be replaced be the 78 Concord hatchback. 1979 was the LAST YEAR of that
and it is a wonderful blue photo in here with the over the roof Targa band. Tons
of options with photos in backlike sunroof, turbine rims, electric locks and
windows, Rally Pack gauges, Leathergrip steering wheel, tilt, radios and more;
also a large options list, standard features, specifications chart, and a AMC
Paint Chip Chart.
1980
Full line NOVEMBER 1979 color catalog: FIRST YEAR EAGLE, also
shown in full color are Spirit including sub models like Kammback, and Concord,
inc. D/L editions. Full paint chip chart, options, ect. NO AMX OR PACER,
as both of these slow sellers had already been given the axe by AMC.
1980
Full Line AUGUST 1979 Color catalog. This one includes the
slow selling Spirit AMX and Pacer models. Same as above but was released
in August 1979, when the new models for 80 were introduced. A couple of months
later the above catalog was brought out as AMC quit taking orders on the AMX
(only 865 people bothered) and the dismal Pacer which had run it course and only
405 coupes and 1345 wagons were ordered. AMC chose smartly to attempt to focus
on their hot selling Spirit, Concord and new Eagles. Get both to see their
marketing strategy to stay afloat in 1980.
1980
Eagle only full line color catalog: FIRST YEAR OF THE NEW 4X4
EAGLES. One of the hardest color catalogs to find, this catalog includes not
only some awesome photos of the new car inside and out, but also a paint chip
chart for exterior colors, specifications, diminsions, trailer towing
recommendations, 12 month/1200 mile warranty, buyer protection plan, options and
more. A reall ynice piece for your collection or for historical reference, or to
display with your classic Eagle at car shows and cruise nights. **NOTE Subaru
"stole" AMCs slogan in 1980 for their own use in 2003 'the beauty of
four wheel drive' on the cover here.
1981 Eagle only full line color
catalog
1981 Concord & Spirit Full Line
Color Catalog
1982
Eagle Full Line four page catalog. This
is a interesting NOS brochure jammed packed with 1982 Eagle facts like standard
features, options, engine, trans and axle availabilities, dimensions,
capacities, buyer protection plan, and more, never seen one so small but
filled with so much stuff. Has Ziebart info on the back also, along with some
photos inside the pages. A really nice hard to find item for your personal
collection, or for reference or to display with your classic AMC at car shows,
swap meets, cruise nights too.
1983
AMC Full Line Color Catalog. This is probably the best looking
late model AMC NOS color catalog they put out. Hell, it was really the last time
they would even have a damned 'full line' of vehicles. It is significant as AMC
was falling apart but still proudly held their heads high and were churning out
great models as America's Last Independent Automaker. The models included here
are the hot selling 4X4 Eagle models including the wagons, four doors and the
great looking SX/4 two door 4X4; The sister car which was a non 4X4, the
Concord. This is THE LAST YEAR FOR THE CONCORD MODELS, which had been around
since 1978. There is a AWESOME TWO PAGE FOLDOUT of the seldom seen Spirit GT! In
black! Turbines! Spoiler! Sadly this would be the LAST YEAR of the Spirit also.
There are some of the best catalog photos I personally have seen in ANY model
year color catalog such as in 1968, 1977, 1973 to name a few years where the
photography and stills were this nice. A large specifications chart, technical
data chart, warranties, buyer protection plan, accessories, and a AMC Paint Chip
Chart round out this 28 page color catalog. SOLD OUT
1986
Eagle Full Line Color Catalog: If you have ever owned the last
car AMC ever produced, the Eagle series from 1980 thru 1986, you will discover
they are one rugged son of a bitch. Stylish too and way ahead of their time. I
own a 82 Eagle wagon that is customized and a last year 88 Eagle wagon, which is
technically a Chrysler product as they shoved them out the door after buying AMC
in 1987, and filling only those remaining orders. Too bad Mopar did not have
enough sense to continue that line of America's first SUV vehicles. Well, this
is a 1986 AMC color catalog. Only Eagle wagons and four doors. Lots of options,
specifications, seat trim/color and so on in there, everything you might want to
know about your classic 4X4 Eagle for 1986. And some neat photos also like this
one shown in the mountians. AMC Eagles were the Official Vehicle of the National
Ski Patrol it states in the brochure. Hard to find. SOLD OUT
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