MISSION AMX:
American Motors & Playboy Team Up
&
The Beautiful Angela Dorian/Victoria Vetri

 
 

Mission AMX: AMC had dealer meetings in 9 cities in the US from Feb 15-22nd 1969 at Playboy clubs; Guy Hadsall Jr the National Merchandising Manager was in charge of the meetings, which was to introduce AMC Dealers to the NEW AMX. The original American Motors flyers states: "the meeting guide poster is guaranteed to turn your audience on! Being in charge of the meeting, you'll have the FIRST opportunity to see it, and get in the proper frame of mind. Very simply instructions on it's use are all that is needed. Simply display it in sight of everyone and happily run-down the swinging new features of the car that are provocatively present in numbered call outs."

There was a film and record originally for presentation. Those instructions read (worth noting AMC's great marketing) "Two for the Road: This AMX features film will sustain the stimulating meeting environment this meeting guide poster will cause....That's a PROMISE!"

The second film states: "One Of A Kind! This is a fast moving, different type of marketing presentation that should shake some of the cobwebs loose. The film looks closely at the YOUTH MARKET, who they are, where they are, and how to reach them!

Now go ahead and take the first look, hang it up and have a swinging meeting!

Are you FEELING GROOVY yet?

Need a scotch?

LETS SELL SOME CARS!!

The Players:
Legendary automotive designer Dick Teague with Playboy Bunny Camelle & Chuck Hosper.

The Bunny. Angela Dorian aka Victoria Vetri receiving the keys to her brand new Playboy Pink AMX. Angela stated "she was still searching for 'the ideal man' when she got the keys from American Motors' vice president of marketing services R. W. McNealy in this photo. Angela got the car for being chosen Playmate of the Year by the readers of Playboy magazine. The AMX Dash Plaque reads 362435, (her measurements!) and is the only 68-70 AMX to have a six digit dash number. Signed in the contract was a Pink AMX was to be made available at each location for the tour to pick up Angela at ther airport and for display at the club. (9)

The Poster.
 The Playboy Bunny's name is Jennifer.

(get a poster for your collection)

The Kit.
This series of ultra rare photos shows the American Motors complete kit they used at the Dealership Meetings. How rare is it? Since 1969, I have only ever seen two. 
 Photo 1.      Photo 2.        Photo 3.      Photo 4.

The Magazine.
 Playboy readers voted Angela Dorian Playmate Of The Year, however, before that, she was a Playmate of the Month. September 1967 is the one you want, as it has a great article about Angela Dorian, who would later call herself Victoria Vetri. This is the actual article.
Page 1.     Page 2.     Page 3.      Page 4.     Page 5.

The Centerfold.
The beautiful Angela Dorian, Playboy Playmate of the Month.

Color Photo of Angela Dorian.

What you Got.
Well, you got a subscription, Playboy stir sticks, ashtray, discount on Playboy's famous drinks at their clubs, tie tacks, key chain and various memorabilia. Here are some photos of a actual kit! Quite rare if you ever see this stuff 40+ years later.

Photo 1     Photo 2     Photo 3     Photo 4     Photo 5     Photo 6

The relationship between Playboy Magazine and American Motors would be a good one, lasting well into the late 1980s. However, it is great to know some of AMC's marketing techniques including having their "meetings" at Playboy mansions across the US, would not only boost their image, but also target the younger generation "youth market" with their new musclecar. This in turn would lead to a better image, and would sell more Javelins, Rogues and Rebels.

You would see more Pink AMXs in later years, but not affiliated with Playboy.
These were "Regional Dealership Promotions."

Order Victoria Vetri/Angela Dorian Photos & Posters

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